Seller's Price Justifications
Negotiating a price on a Vero Beach Real Estate


The "hard" evidence that sellers can use like weapons to defend their asking price sometimes overwhelms and intimidates buyers. Be prepared to let seller's defenses roll off your back without compromising your position. Willingly, sellers will bring out appraisals, market-value estimates by real estate agents, computer printouts of Vero Beach homes sold in the neighborhood, and cost receipts of improvements that have been made.

How to Defend Against Price Justifications:

An Appraisal: No matter how expert the appraiser, he or she can't put a price on your home. No one can ever understand all the factors that are important to you. An appraiser judges what's important to him or her.

Market-Value Estimate by a Real Estate Agent: Giving free market evaluations is the way real estate agents get business. It's a device to butter up sellers and entice the sellers to "come list with me." As such, agents wanting the listing so badly sometimes give maximum, often outrageously high, market-value prices.

Computer Printouts of Homes Sold in the Neighborhood: Interesting. Worth looking over. Usually these lists are limited to homes sold by real estate companies, not by owners. Sometimes homes on the list are carefully selected to justify a higher price. Check with a buyer's broker for the true story.

Cost Receipts of Improvements Made: Again, interesting. But not necessarily suited to your needs. I know buyers who paid more for a Vero Beach home without the extra finished room. They didn't want to have to keep up the extra space.

Ask Jim DiMarzo, Premier Estate Properties , about Vero Beach real estate.


This Homebuyers Tip was excerpted from:

Buying More House for Less Money,By Cecil Lohmar, Probus Publishing Company, 1990

ISBN# 1557381623



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